Current Score

50/100

Verdict

Needs Work

Demand

Problem urgency, existing spend, competition

15/30

• Are people actively searching for solutions?

• Is there existing spend in this category?

• How painful is the problem (1-10)?

Moat

Defensibility, network effects, switching costs

12/25

• What prevents competitors from copying you?

• Does usage make the product better?

• How hard is it to switch away?

Timing

Why now? What changed recently?

10/20

• What technological shift enables this?

• What behavioral change makes this viable now?

• Why didn't this exist 5 years ago?

Founder Fit

Your unfair advantages and domain expertise

8/15

• Do you have unique insight into this problem?

• Have you lived this problem?

• What makes YOU the one to solve this?

Revenue

Clear path to making money

5/10

• Who pays and how much?

• Is there an obvious business model?

• Can you charge from day 1?

Score multiple ideas to compare them head-to-head

Scoring Framework

30pts
Demand
25pts
Moat
20pts
Timing
15pts
Founder Fit
10pts
Revenue
80+ Strong
65+ Promising
50+ Needs Work
35+ Weak
<35 Kill